Logotype and design manual PCC

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The rules contained in this manual for the use of the registered trademark of PCC must be considered binding, because they standardise a single, unified style for the company, and as such belong among the elements defining the character of the company in the awareness of the whole of society, government administration, co-workers, commercial and noncommercial partners.
The unified graphic style of the Prague Congress Centre is part of its overall corporate identity. It is a graphic and invariable expression of the uniqueness and character of this important institution, a sign of its solidity, stability and personal integrity. Internally, therefore, it reinforces the reputation of the company as an employer and stimulates a feeling of belonging among employees, while in the outside world it reinforces its protection against possible attack.